2002-2005 Colburn & Associates. All rights reserved.
Colburn & Associates: Services
Colburn & Associates was established to provide Health Care clients with high quality strategic marketing research and consulting services. Our vision is to focus on strategic issues and on building a working relationship with our customers. We offer the best possible solutions by providing the following:
- Focus on technically complex health care issues
- Integration of information sources
- Understanding of pharmaceutical market segments and channels of distribution
- Consumer health care research including RX to OTC switch assessments
- Managed care consulting
- New product and licensing assessments
- Organizational consulting in marketing research, and sales and marketing information support areas
- Syndicated Studies focusing on Pharmaceutical and Health Care Issues
- Pharmaceutical Industry Competitive Intelligence
- Pharmaceutical and Biotechnology Business Development
- International Capability
- Benchmarking Studies
Our unique ability comes from an excellent understanding of secondary information sources, competitive intelligence and the ability to link that information with primary research results.
Colburn & Associates
Raleigh-Durham, NC
Paul Colburn, President
919-570-7900
919-570-7901 (fax)
Colburn & Associates: Services
* Internet Based Surveys/Research
* Segmentation Studies
* Product Positioning
* ATU Studies
* Message Recall Studies
* Focus Groups
* Depth Interviews
* Brand Name Development
* Convention Research
* Omnibus Studies
* Perceptual Mapping
* Tracking Studies
* Database Development
* Ad & Concept Testing
* New Product Assesment & Forecasting
* Situation Analysis
* Company Image Studies
* Telephone Surveys
* Diary Studies
* Disk-by-mail
* Conjoint Analysis/Choice Studies
* Price Sensitivity
* CATI/CAPI Interviewing
* Business Intelligence