2002-2005 Colburn & Associates. All rights reserved.
Colburn & Associates
Raleigh-Durham, NC
Paul Colburn, President
919-570-7900
919-570-7901 (fax)
Key Opinion Leader (KOL) / Thought Leader
Research
Research with Key Opinion Leaders / Thought Leaders can be helpful in understanding current and future treatment trends, and assist in clinical trial design. For ongoing studies, Key Opinion Leader panels can be established for any therapeutic area or disease state at no charge. Colburn & Associates has extensive experience in identification of leading KOL's and setting up KOL panels.
We can identify KOL's at the top institutions or we can use your list. After we identify the KOL's of interest, we then recruit and interview 10-15 KOL's (US or/and international) who are leading experts in their field. Some examples as to the type of input KOL's can provide for your strategic planning include the following:
- How to best develop your product
- Development of marketing strategies
- Clinical trials strategies
- Positioning options·
Paul Colburn has over 25 years of pharmaceutical industry marketing research experience and will provide you with personalized service to meet your needs.
